Lose 20 pounds of Body fat using the HERO Framework in 90 Days or less....

Reclaim Your Edge, Energy, and Purpose!

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WHAT IS THE

HERO FRAMEWORK

The HERO Transformation Program is a proven 90-day, holistic, science-backed system designed for entrepreneurs, founders, career-driven professionals, veterans, and first responders who are tired of operating below their true potential.

If you’re feeling burned out, inflamed, mentally scattered, or stuck in “survival mode,” this program was engineered for you.

The 9-Step HERO Transformation System

Mindset & Foundations

Get onboarded, review your bloodwork, align your purpose, and build the habits that set the tone for your entire transformation.

Clarity & Goal Setting

Identify what’s holding you back and set clear, measurable targets for your 90-day transformation.

Mental Resilience

Build discipline, emotional control, and anti-procrastination systems using proven mindset and stoic frameworks.

Physical Resilience

Rebuild your body from the inside out with anti-inflammatory nutrition, smart training, better sleep, and an optimized environment.

Resilient Relationships

Understand your attachment patterns, set healthy boundaries, and create a circle that supports your growth.

Spiritual Resilience

Identify what’s holding you back and set clear, measurable targets for your 90-day transformation.

Healing & Emotional Recovery

Use trauma-informed tools to calm anxiety, release emotional weight, and reset your nervous system.

High-Performance Thinking

Learn elite mental models, visualization methods, and systems that eliminate perfectionism and boost execution.

The Three Types of People

We Work With

Veterans & First Responders

You’ve dedicated your life to serving others — now it’s time to build something for yourself. You’ve got big goals and the drive to succeed, but your energy, focus, or emotional resilience haven’t been where they need to be. Without a strong foundation of health and purpose, it’s nearly impossible to build life and career that truly lasts. The HERO Transformation gives you the clarity, vitality, and structure to move forward with confidence and create the next chapter of your life with strength and purpose.

Established Entrepreneurs With LOW Energy

Your business is up and running, but you’re paying the hidden cost of burnout. You’re tired, reactive, and constantly putting out fires and it’s starting to affect your performance, relationships, and happiness. The HERO Transformation helps you reclaim your energy, sharpen your resilience, and optimize your health so you can lead powerfully without burning out.

Professionals Struggling to Prioritize Health

You’ve been successful on the outside, but inside, you’re exhausted, inflamed, anxious, or just not yourself. You keep telling yourself you’ll get your health back “after things settle down,” but that moment never comes. The HERO Transformation helps you take control of your health now, so you can show up stronger in every area of your life — physically, mentally, emotionally, and professionally.

THE EXTREME RESILIENCE TEAM

CEO & Co-Founder James Artman

After 8+ years as a special operations sniper, I traded the battlefield for a new mission: helping others reclaim their health, resilience, and purpose.

When I left the military, I faced depression, burnout, PTSD, and divorce. Science, functional medicine, and relentless self-experimentation became my tools to rebuild my mind and body.

Today, as a functional medicine health coach, permaculture design consultant, chef, and resilience educator, I bring that same intensity to guiding others. At 39, in the best shape of my life, I’ve distilled more than a decade of experience into the HERO Transformation program.

CIO & Co-Founder Chris Coll

Chris Coll is a serial entrepreneur, resilience coach, nutritionist, and certified personal trainer who has dedicated his life to helping others discover—and own—their purpose. Chris empowers individuals to build lasting strength across the four core domains of resiliency: Health, Economics, Relationships, and Opportunities.

He’s the co-author of Founder H.E.R.O.: The Holistic Path to Purpose-Driven Success and a finalist on Season 3 of The Blox, where he showcased his passion for turning adversity into impact. With a background in building multiple purpose-driven ventures, Chris blends real-world experience with powerful mindset training to help others unlock their full potential.

Currently training for his first natural men’s physique competition, Chris doesn’t just talk about resilience—he lives it. Through Extreme Resilience, he’s on a mission to build a global movement of individuals who are strong enough to face life head-on and aligned enough to thrive with purpose.

Head Personal Trainer Alex Rogers

Alex Rogers is a former U.S. Navy SEAL, professional Combat Jiu Jitsu fighter, and elite performance coach who brings nearly 12 years of special operations experience to the HERO Transformation team. During his service as a Special Warfare Operator First Class, Alex deployed multiple times to Iraq and the UAE with SEAL Team THREE and later shaped the next generation of operators as an instructor with NSW Group TWO.

Alongside his operational career, he earned both a Bachelor’s and Master’s degree in Strategic Leadership, equipping him with the skills to build not just physical strength, but mental toughness and leadership under pressure.

Alex’s coaching philosophy is rooted in the Navy SEAL principle of “Look for Work” — a mindset of seeking out challenges, taking ownership, and staying engaged even when no one is watching. He believes that the same habits that win battles in combat can help anyone dominate in health, business, and life.

Now, he channels his military discipline, competitive fight experience, and leadership mastery into helping HERO Transformation clients develop resilience, perform under stress, and unlock their highest potential.

Hear it from others who went through the H.E.R.O Transformation

Some of our H.E.R.O.ES

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